I am more than just your regular "Vanilla"

So this is me:

Sherlaine the whiteboard lover

You’ve probably stumbled along here to find the perfect candidate for your next hire and I agree with you a Product Manager is an important role to fill. They are the “glue” to your team, the “translator” for all the different departments, and can consistently be able to handle and figure out last-minute changes like when the airline decides to overbook and you get moved off to the next flight – argh.

Well, good news! I am that person that can be your “glue” and hold everything together. Why? Because I am more than just “Vanilla” I am your unconventional “Rocky-Road” ready to take on all the surprises.

I'm not getting into Hogwarts, but hopefully I can stay in tech


Product Development Life Cycle

Be there from the beginning of initiating the idea, researching, validating the need, implementation, optimization to monitoring its success through analytics and/or customer feedback.

Mobile Software Development

Working with iOS, Android, automation, backend, and full-stack developers to create a beautiful Event-Driven Development paradigm. What could possibly ever go wrong?

Design Process

Managing a team to deliver high-quality product designs that start from a user story to wireframing, rapid prototyping, testing and constantly iterating. Tools include Sketch, inVision, Adobe Creative Suite, Abstract and more!

User Testing

Recruiting and hustling users with our target market with little or no budget in a startup is a piece of cake - just tell them you have cake. Service also included conducting a/b tests, qualitative and quantitative questions to make a conducive analysis.

Product & Project Management tools

JIRA - became a very good friend of mine. Confluence for documentation, Github Project Management Process, online Gantt chart outline, Product Board & many more.

Branding & Marketing

Reviewing all projects for brand and design consistency, assisting in the content creation, copy editing, proofing and suggesting project improvements. Experience with marketing emails such as Mailchimp.

Where the freshman 15 happened, and the debt kept rollin in


  • 2017 - 2019
    University of British Columbia, Simon Fraser University, British Columbia Institute of Technology & Emily Carr University of Art & Design

    Master of Digital Media

  • 2018
    Lighthouse Labs

    Web Development Diploma

  • 2008 - 2012
    Simon Fraser University

    Bachelor of Arts in Criminology

I wish ``I Just Woke up like this`` but here is


  • 2022-current
    Mobile Product Manager 2

    Co-leading a 30+ engineering team as a Mobile PM, where she is currently incorporating AI into the company's mobile applications to enhance the user experience and drive business results.

  • 2020 - 2022
    Microsoft - Flip
    Program Manager 2

    Flip is a 100mm+ community in over 190 countries and she owns the community request process by showcasing it as data trends and user stories.

  • 2020 - 2022
    Rumor Avenue
    Product Lead

    Product leads a creative agency supporting multiple high-growth startups with effective go-to-market strategies.

  • 2020
    Monark Group
    Product Manager

    Owning the patient Telehealth experience and tactical development of the Birthcontrol.com platform across web and mobile apps. Duties include managing the product development process with a team of engineers and designers to ship high-quality experiences to patients, clinicians and pharmacists.

  • 2018 - 2020
    Kater Technologies (Monark Group)
    Mobile Product Manager

    Wears multiple different hats for roles such as researcher, designer, tester, manager, marketer and the person who is “all over it” – knowing the status of every piece for a 60+ person company.

  • 2017 - 2018
    Centre for Digital Media
    Project Product Manager

    Product managed and co-founded Chkout, a platform allowing retailers to create immersive experiences and better showcase their product both – online and in-store. As well as project managed and designed ``Mesh`` a networking app which allows conference attendees to quickly swap contact information using QR codes.

  • 2017 - 2018
    Chartered Professional Accountants of Canada
    Consultant Project Manager

    Managed the day-to-day project operations of the Marketing, Communications and Public Affairs team and all projects for brand and design consistency. Assisted in content creation and copy editing in addition to suggesting project improvements for one of the largest national accounting organizations in the world.

  • 2016 - 2017
    Atira Women's Resource Society
    Web Development Intern

    Modernized, re-branded and project managed the Yayem Digital Storytelling Program yayem.com with limited resources and support. Worked on a tight timeline to learn Drupal, a complicated and un-user friendly open source platform.